Who’s behind it
Built by an HR veteran and a tech entrepreneur.
Edward spent two decades inside the problem and knew exactly what was missing. Richard spent a career building technology at scale, and knew how to make it real.
Edward Frankel
Talent and human resources veteran with more than twenty years in the talent space. Most recently Chief Human Resources Officer at Omnicom Health Group, and before that he led talent for MediaCom, a WPP company.
Brings the HR and talent expertise: the domain knowledge of what great onboarding actually requires, and where it usually breaks down.
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Richard Frankel
Technology entrepreneur. He co-founded Rocket Fuel, an advertising platform built on machine learning, served as its President, and took the company public on the NASDAQ in 2013 under the ticker FUEL.
Brings the technology and product depth, turning HR insight into an AI platform that is measurable, repeatable, and built to scale.
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